Media, Management and Transformation Centre
Four scholars of MMTC presented their papers at the European Media Management Association (emma) 2016 annual conference.
MMTC PhD candidate Sari Virta’s paper (as co-author) "Managing dependencies and tensions in media value network development: Case Mediapolis in Finland” was nominated among the top three candidates for 2016 Best Paper Award.
Professor Leona Achtenhagen and PhD candidate Joaquin Cestino presented their paper "From Institutional 'dopes' to new industry pioneers? Bricolage by journalist entrepreneurs".
Assistant Professor and MMTC Center Director Mart Ots presented his paper "Consumer-led innovation in social media advertising formats".
The European Media Management Association (emma) 2016 annual conference was held during June 2-5, 2016 at Porto University, Portugal with the theme “Creativity, Coopetition and Uncertainty in Media”.