Media, Management and Transformation Centre
On October 30, 2017, Emerald Publishing posted an animated video on Youtube to communicate the core ideas of a journal article written by MMTC researcher Adele Berndt (Associate Professor) and her co-authors, who were her supervisees of a Master’s thesis completed at JIBS.
Weblink to the video “Why millennials don't like your ad”: https://www.youtube.com/watch?v=9yYc_4KBsHU&feature=youtu.be
The research article “Brand avoidance among Generation Y consumers” was published by Emerald Publishing in 2016 on Qualitative Market Research: An International Journal. Weblink: http://www.emeraldinsight.com/doi/full/10.1108/QMR-03-2015-0019