Media, Management and Transformation Centre

MMTC researcher Adele Berndt’s paper explained by an animated video on Youtube

On October 30, 2017, Emerald Publishing posted an animated video on Youtube to communicate the core ideas of a journal article written by MMTC researcher Adele Berndt (Associate Professor) and her co-authors, who were her supervisees of a Master’s thesis completed at JIBS.

Weblink to the video “Why millennials don't like your ad”:

The research article “Brand avoidance among Generation Y consumers” was published by Emerald Publishing in 2016 on Qualitative Market Research: An International Journal. Weblink:

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