MMTC researcher Dr. Crystal Abidin’s article becomes the most read in the journal Media International Australia

A journal article authored by MMTC Postdoctoral Fellow Dr. Crystal Abidin has become the most read in 2017 in the journal Media International Australia, with over 3,000 views.


Published in August 2016, the article is titled "Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram". DOI: 10.1177/1329878X16665177.


As a Postdoctoral Fellow at MMTC, Crystal’s research focuses on influencer culture and internet celebrity, particularly in Australia, Singapore, and Sweden.