MMTC researcher Dr. Crystal Abidin’s new book “Internet Celebrity Understanding Fame Online” is ready for pre-order under Emerald Publishing

MMTC Postdoctoral Fellow Dr. Crystal Abidin’s forthcoming book “Internet Celebrity: Understanding Fame Online” will be published in May this year under Emerald Publishing and is already available for pre-orders

The book presents a framework for thinking about different forms of Internet celebrity that have emerged in the last decade, looking at forms such as memes, transient virality, trending social media posts, accidental celebrity from controversy and bad publicity, and intentional self-branded social media influencers.


As a Postdoctoral Fellow at MMTC, Crystal’s research focuses on influencer culture and internet celebrity, particularly in Australia, Singapore, and Sweden.