MMTC on Vertikals Blog platform

Resource Scarcity Affects Conditions for Business Model Innovation in SMEs  


SMEs are often hindered by the constraints in their resources and are on a backfoot when seeking to develop the same competitive advantages as larger firms. Business model innovation, however, is a suitable method for SMEs to develop and maintain a competitive position despite their resource scarcity. This is explored by MMTC 2019 thesis award winners Peter Leonhard and Marius Stolz who go on to suggest benefits to collaboration and practical ways for managers in SMEs to respond. This winning thesis is now reworked as a blog post and available on the Jönköping University blog platform Vertikals. 

If you are interested in submitting your Masters thesis to the MMTC Thesis Award competition, read more here
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2020-03-18
2020-03-18