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MMTC research Seminar
18
March
-
18
March
12:00
-
13:00
<p>Details to come</p>
18
March
-
18
March
12:00
-
13:00
Location
B6046 and online
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MMTC research Seminar
Organizer:
Media, Management and Transformation Centre
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MMTC research Seminar presented by Lucia Pizzichini - Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention
18
March
-
18
March
12:00
-
13:00
<p><strong>MMTC Seminar presented by Lucia Pizzichini </strong>(based on a working paper <em>being presented at the American Phygital Association Conference </em>by Lucia and Adele Berndt<em>.)</em></p><p><strong>Title:</strong> Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention</p><p><strong>Description: </strong>This study examines how phygital sport tourism—defined as sport experiences practiced in a specific destination and enhanced by digital tools—strengthens tourist sport engagement, conceptualized as the sustained cognitive, emotional, and behavioural involvement (including socially expressed behaviours such as sharing achievements via digital platforms) of individuals in sport activities performed during travel. The study specifically investigates how the use of digital applications and technologies (e.g., GPS-based platforms, gamified sport apps, AR-supported trails) deepens engagement with sport practice <em>in place</em> and, in turn, fosters revisit intention.</p><p><br /><strong>? Location: B6046, JIBS<br />? Online: Contact for zoom link</strong></p>
18
March
-
18
March
12:00
-
13:00
Location
B6046 and online
|
MMTC research Seminar presented by Lucia Pizzichini - Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention
MMTC Seminar presented by Lucia Pizzichini (based on a working paper being presented at the American Phygital Association Conference by Lucia and Adele Berndt.)
Title: Tourist Sport Engagement in the Phygital Era: Linking Digital Sport Technologies and Revisit Intention
Description: This study examines how phygital sport tourism—defined as sport experiences practiced in a specific destination and enhanced by digital tools—strengthens tourist sport engagement, conceptualized as the sustained cognitive, emotional, and behavioural involvement (including socially expressed behaviours such as sharing achievements via digital platforms) of individuals in sport activities performed during travel. The study specifically investigates how the use of digital applications and technologies (e.g., GPS-based platforms, gamified sport apps, AR-supported trails) deepens engagement with sport practice in place and, in turn, fosters revisit intention.
? Location: B6046, JIBS
? Online: Contact for zoom link
Organizer:
Media, Management and Transformation Centre
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MMTC and CeFEO joint seminar
30
March
-
30
March
12:00
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13:00
Online-contact for zoom link
<p>Seminar title: <strong>What Drives AI Readiness? Archetypes Evidence from Family Firms</strong></p><p><strong> </strong>Presented by guests <strong>Maria Rosaria Marguglio and Bart Henssen, </strong>(coauthored with Pasquale Massimo Picone and Salvatore Tomaselli)</p><p><em> </em></p><p><strong>30 March, 12:00-13:00<em> </em>CET</strong></p><p><strong>Zoom</strong></p>
30
March
-
30
March
12:00
-
13:00
Location
Online-contact for zoom link
|
MMTC and CeFEO joint seminar
Seminar title: What Drives AI Readiness? Archetypes Evidence from Family Firms
Presented by guests Maria Rosaria Marguglio and Bart Henssen, (coauthored with Pasquale Massimo Picone and Salvatore Tomaselli)
30 March, 12:00-13:00 CET
Zoom
Organizer:
Media, Management and Transformation Centre
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