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January

MMTC research Seminar presented by guest Cinzia Battistella (University of Udine, Italy)

21 January - 21 January

12:00 - 13:00

Online-contact for zoom link

<p><strong>Title:</strong> <em>Proximity Strategies for Stakeholder Engagement in Business Models for Sustainability</em></p><p>Engaging stakeholders effectively is a cornerstone of sustainable business models, yet many organisations&nbsp;struggle to put it into practice. This seminar explores how <em>proximity</em>&mdash;the closeness in identity, function, production, or community&mdash;can serve as a powerful lever for stakeholder engagement. Drawing on multiple case studies, Cinzia Battistella and her co-authors propose a conceptual framework that combines five proximity dimensions and three strategic approaches (adaptation, association, and identity) to better integrate stakeholder engagement into business models for sustainability. The findings offer both conceptual clarity and practical insights for academics and practitioners seeking to bridge sustainability and collaboration in meaningful ways.</p>
21 January - 21 January
12:00 - 13:00

Location

Online-contact for zoom link


Link
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MMTC research Seminar presented by guest Cinzia Battistella (University of Udine, Italy)

Title: Proximity Strategies for Stakeholder Engagement in Business Models for Sustainability

Engaging stakeholders effectively is a cornerstone of sustainable business models, yet many organisations struggle to put it into practice. This seminar explores how proximity—the closeness in identity, function, production, or community—can serve as a powerful lever for stakeholder engagement. Drawing on multiple case studies, Cinzia Battistella and her co-authors propose a conceptual framework that combines five proximity dimensions and three strategic approaches (adaptation, association, and identity) to better integrate stakeholder engagement into business models for sustainability. The findings offer both conceptual clarity and practical insights for academics and practitioners seeking to bridge sustainability and collaboration in meaningful ways.


Organizer: Media, Management and Transformation Centre