MMTC project Siru 2.0 featured in JU news

"Social innovations are new ideas that meet social needs, create social relationships, and form new collaborations. These innovations can be products, services, or models addressing unmet needs more effecively"

EU-kommissionens innovations- och tillväxtstrategi

The social innovation project Kenosis is included as a case study in the MMTC project Siru 2.0 and is featured in a short-film produced by MSI.

Kenosis was founded in 2019 by the Swedish entrepreneur Andreas Samuelsson, employed by the Swedish Alliance Mission and has lived in Romania for 19 years. The core of the business is to manufacture unique and exclusive furniture made by Roma and Romanians who have a low level of education. They use wood that has been discarded because it is split, diseased or rejected as unsuitable, and turn it into exclusive furniture. Having been accustomed to unemployment and poverty, furniture builders get a chance to build up their self-esteem and professional pride at Kenosis Design. According to Andreas Samuelsson, integration grows out of practical action and long-term commitment. In his company, he wants to give the Roma a context and opportunity for personal development. Professional guidance in furniture-making skills in carpentry is therefore interspersed with life coaching.

Duncan Levinsohn Opens in new window., lecturer in business administration at Jönköping International Business School and SIRU 2.0 project coordinator, supports Kenosis Design’s leaders with coaching and organizational development. In his research, he focuses on factors that create sustainable companies and believes that segregation cannot be countered through mere employment alone but rather through meaningful employment.


Read the article and watch the film here External link, opens in new window.


Find out more about Siru 2.0 here

2 men looking toward the camera

Andreas Samuelsson, founder of Kenosis Design, and Duncan Levinsohn, MMTC member and Assistant Professor at Jönköping International Business School