MMTC

Media, Management and Transformation Centre

Researching Digital Innovations and Business renewal for
more sustainable and globalized industry practices

MMTC Thesis Award
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Recent Publications

  • Bo, P., Manduchi, A. (2020). A strategic analysis of the timing of advertising and price setting.
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  • Viberg, D., Eslami, M. (2020). The effect of machine learning on knowledge-intensive R&D in the technology industry. Technology Innovation Management Review 10(3), 87-97
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  • McCauley, B., Nguyen, T., McDonald, M., Wearing, S. (2020). Digital gaming culture in Vietnam: an exploratory study. Leisure Studies
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  • Nguyen, T., McDonald, M., Nguyen, T., McCauley, B. (2020). Gender relations and social media: a grounded theory inquiry of young Vietnamese women’s self-presentations on Facebook. Gender, Technology and Development (pp. 1-20).
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About MMTC

The Media, Management and Transformation Centre is an academic center internationally recognized for its research and practical knowledge about the Impact of Digitalization, Sustainability and Globalization on Industry and Business Renewal.

The focus at MMTC is to conduct high-quality research meaningful to practice and policy, make use of research results in different types of teaching activities, and develop knowledge in collaboration with external stakeholders.

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