JU World Solar Challenge: Project Management, Entrepreneurship and Marketing - Part 1 (3) 15 credits

The course provides the student with knowledge and skills in cross-disciplinary project work, entrepreneurship and marketing. By combining theory with action in the context of a unique real-life cross-disciplinary entrepreneurial venture and project. The project is called “JU World Solar Challenge;” it involves developing and constructing a competitive solar-powered electric car as well as planning and participating in the “World Solar Challenge” – a solar car race through Australia. This requires the students to work with the project management and work with the entrepreneurial venture “JU Solar Team”. The core activity consists of planning and designing the solar car. The student will at the same time be an ambassador for Jönköping University (JU), contributing to JU’s efforts to use JU Solar Team and JU World Solar Challenge to further develop its brand both in Sweden and abroad. The course contains the following elements: Project management - Project organization - Project planning and requirement specification - Group dynamics - Project execution - Project documentation Entrepreneurship - Entrepreneurial processes, thinking and activities - The firm’s stakeholders in the project context Marketing and communication - Basic marketing concepts and principles - Marketing plan as important part of a business plan - Message strategy and marketing - Sponsor strategy - Customer needs focused on the projects sponsors