Digital Business and Strategy 5 credits

In today's rapidly evolving digital economy, organisations face the critical challenge of aligning technological capabilities with strategic objectives. As digital transformation reshapes industries and redefines competitive dynamics, leaders must understand how to leverage technology not merely as a tool, but as a fundamental driver of business value, competitive advantage, and innovation. This course addresses the essential need for strategic frameworks that bridge the gap between digital possibilities and sustainable business success. You will explore the relationship between digitisation and business strategy, examining how technology creates and captures value in contemporary markets. A service-dominant logic perspective on value creation will support your understanding of how to effectively integrate technology with strategic planning and translate it into viable business models. Key topics include strategy-driven R&D, innovation strategies, and appropriability mechanisms for capturing value from digital technologies. The course also addresses some practical implementation challenges, informing you on how to overcome resistance to business digitisation within organisations. <br> Upon completion, you will be able to formulate digital business strategies that align technological investments with organisational objectives. You will know how to analyse value creation opportunities through digital technologies, design innovation strategies, and develop implementation approaches. **Connection to Research ** You will learn about relevant theories concerning the relationship between business digitisation and strategy. Each module of the course will expose you to new theories, which you will then apply to real-world business cases. **Connection to Practice ** You will analyse and discuss real-world, contemporary business cases in each module. You will apply theory to make sense of the digitisation challenges and/or opportunities facing these organisations. You will also learn about and discuss contemporary trends in business digitisation. For the group assignment, you will work with a real-world case to develop and pitch innovative and theory-guided solutions to the digitisation challenges and/or opportunities that they face. **Connection to Ethics, Responsibility, Sustainability (ERS) ** In each module, you will learn about relevant ethical and/or sustainability implications of key theories or strategies discussed. During the case discussion seminars and in your group project, you will discuss the ethical implications of new trends and/or phenomena and suggest responsible strategic responses.