Digital Business and Strategy 5 credits

In today's rapidly evolving digital economy, organisations face the critical challenge of aligning technological capabilities with strategic objectives. As digital transformation reshapes industries and redefines competitive dynamics, leaders must understand how to leverage technology not merely as a tool, but as a fundamental driver of business value, competitive advantage, and innovation. This course addresses the essential need for strategic frameworks that bridge the gap between digital possibilities and sustainable business success. You will explore the relationship between digitisation and business strategy, examining how technology creates and captures value in contemporary markets. A service-dominant logic perspective on value creation will support your understanding of how to effectively integrate technology with strategic planning and translate it into viable business models. Key topics include strategy-driven R&D, innovation strategies, and appropriability mechanisms for capturing value from digital technologies. The course also addresses some practical implementation challenges, informing you on how to overcome resistance to business digitisation within organisations. Upon completion, you will be able to formulate digital business strategies that align technological investments with organisational objectives. You will know how to analyse value creation opportunities through digital technologies, design innovation strategies, and develop implementation approaches.