Entrepreneurial Creativity and Communication 5 credits

Entrepreneurship and innovation demand the ability to translate abstract visions into tangible value, convince stakeholders to believe in unproven concepts, and iterate rapidly based on uncertain feedback. This course addresses how to generate, refine, and bring ideas to market through systematic communication and creative problem-solving approaches. You will master structured ideation frameworks and learn design thinking and concept development techniques across varying levels of abstraction and aggregation. The curriculum further covers the development, experimentation, and validation of value propositions. Finally, you will explore narrative techniques for envisioning new realities, develop visual communication skills through presentation design principles, and articulate value propositions to diverse stakeholder groups. After completing this course, you can generate innovative solutions using proven creative processes and iterate them through the systematic exposure of different concepts. It enables you to take informed decisions about when to pivot or persevere based on customer feedback, communicate your venture's potential through compelling visual storytelling, and pitch effectively to diverse audiences—from investors seeking returns to team members who need clarity about their role in building your envisioned future.