Entrepreneurial Creativity and Communication 5 credits

Entrepreneurship and innovation demand the ability to translate abstract visions into tangible value, convince stakeholders to believe in unproven concepts, and iterate rapidly based on uncertain feedback. This course addresses how to generate, refine, and bring ideas to market through creative problem-solving and communication. You will master structured ideation frameworks and learn design thinking and concept development techniques across varying levels of abstraction and aggregation. The curriculum further covers the development, experimentation, and validation of value propositions. Finally, you will explore narrative techniques for envisioning new realities, develop visual communication skills through presentation design principles, and articulate value propositions to diverse stakeholder groups. After completing this course, you can generate innovative solutions using creative processes and iterate them through the systematic exposure of different concepts. It enables you to take informed decisions about when to pivot or persevere based on customer feedback, communicate your venture's potential through compelling visual storytelling, and pitch effectively to diverse audiences. <br> <br> **Connection to Research ** The course content builds on research about processes of renewal and entrepreneurship in new ventures and existing organisations. It also draws connections to literature about entrepreneurial communication. Relevant insights from past and/or ongoing projects in which JIBS faculty participate are incorporated into the course to enhance your learning. You are encouraged to reflect on the connections between theoretical concepts introduced in the course and your own experiences. **Connection to Practice ** The course is designed to make you practice different creativity techniques related to new venture creation. It enables you to not only identify and analyse real-world challenges but also provides you with practical tools to develop creative and innovative entrepreneurial solutions for addressing these challenges. **Connection to Ethics, Responsibility, Sustainability (ERS) ** The course content and activities provide opportunities for you to learn and practice different concepts and skills related to ethics, responsibility, and sustainability (ERS) with particular focus on developing solutions for sustainable transition, social inclusion of marginalised communities, and empowerment of underrepresented groups.