Industrial Design Communications 7.5 credits

This course applies the knowledge and skills acquired in previous courses to execute a comprehensive industrial design project, focusing on branding, design language, and communication. Students will engage in real-world design challenges that require integrating principles of design thinking, visualization, prototyping, and collaboration with stakeholders. They will develop design briefs, refine concepts based on feedback, and deliver solutions that align with brand values while meeting functional, aesthetic, and business requirements. The course emphasizes the integration of branding and design language in the design process, as well as the importance of effective communication with various audiences. Students will create detailed design concepts and prototypes, refine them through iterative processes, and develop their ability to present their work to stakeholders. Real-world design challenges will help students navigate complex stakeholder relationships, incorporating business, economic, and sustainability considerations into their designs. Additionally, the course will explore emerging technologies and tools and their potential applications in the design process. Students will investigate how these tools can enhance design workflows and support decision-making, ultimately helping them apply new technologies to create innovative and effective design solutions. The course includes the following elements: - Branding principles and strategies - Design language and its influence on product perception - Integration of branding and design language into design project - Creation and refinement of a design brief based on stakeholder input - Exploration of emerging technologies and tools and their potential applications in the design process - Rhetoric and communication - Packaging design