Research Methods in Marketing 5 credits

Course Contents

The course, Research Methods in Marketing, is designed to equip you with the skills to critically formulate research questions and design academically rigorous empirical studies that address real-world marketing challenges. The course provides you with a comprehensive understanding of essential research methodologies. This includes qualitative methods to explore market phenomena and uncover deep consumer insights, as well as quantitative methods to test hypotheses and measure market trends. In the course, you will engage in hands-on projects, case studies, and peer collaboration to apply research concepts to practical scenarios. The culmination of the course is a research proposal and a coherent method that serves as an input into the master's thesis.

Prerequisites

The applicant must hold a minimum of a Bachelor's degree (equivalent to 180 ECTS credits from an accredited university). At least 60 ECTS must be in Business Administration or a combination of 30 ECTS in Business Administration and 30 ECTS in related subjects, such as Economics, Industrial Engineering and Management, Business Analytics, Informatics, Communication Studies, Commerce, or Public Relations. At least 5 ECTS must be marketing. Also, at least 15 ECTS in taken courses on advanced level within the programme (or equivalent). Proof of English proficiency is required.

Level of Education: Second cycle

Coursecode/Ladok code: J2RMIM

The course is conducted at: Jönköping International Business School

Label Value
Type of course Programme instance course
Study type Normal teaching
Semester Spring 2027
Study period week 3 - week 8
Rate of study 100%
Language English
Location Jönköping
Time Day-time
Tuition fees do NOT apply for EU/EEA citizens or exchange students 11700 SEK
Application code HJ-J1022