We can now reveal which industry will provide the case for the Entrepreneurship Challenge: Commercial Printing!
Concerned that you and your team don't know enough about this industry? No worries! The participating teams will be treated to a field-trip on the day before the Challenge, to get more information and prepare.
Here is some background:
Commercial printing comprises companies that print primarily on paper but also on other materials such as plastics, metal, glass and textiles.
Although the industry is under heavy attack from digital means of communication, the global print market is forecast to a total turnover of around €500 billion in 2014.
The birth of printing has been traced back to the third century, but it wasn’t until the invention of the printing press in the fifteenth century that an industry was established and a rapid development of the printing technology kicked off.
Over the last 15 years the industry has been subject to major changes brought on by the digital revolution, making the future for commercial printing difficult to predict.