As we gear up for our Marketing Management course this spring, we're excited yet again to offer select companies the chance to engage with our students on real-world marketing projects. The course explores the core components of an organization's or company's marketing efforts and strategic decision-making. The course is taught in English.

Course Start: Week 13
Project Duration: Weeks 14–20

Potential Project Areas

  • Market research
  • Competition analyses
  • Customer interaction
  • Digital media strategies
  • Website analyses
  • Development of marketing strategies

Benefits for Participating Companies

  • As a participating company, you gain a unique opportunity to collaborate with future leaders who bring fresh perspectives and ideas to your organization.
  • Through the project, you will receive a tailored report and analysis of a current challenge, complete with valuable recommendations. You have the ability to steer the project's focus within the framework of the course.
  • The students are encouraged to present their results orally to your management team or another relevant group, providing an opportunity for direct dialogue and reflection.

How Much Time Is Allocated to the Students for the Project?

  • Each student group is estimated to spend approximately 30–40 hours on the project, including research and analysis. The project may involve one or more visits or digital meetings with your team, depending on the agreement between you and the students. This time also includes report writing and, if applicable, a final presentation of their findings.
  • We encourage you to allocate some time to support the student team, as your involvement can significantly impact the quality of the outcome. However, the amount of time and resources you choose to invest is entirely up to you.

Case Example

"A company sought to improve its reputation following negative events that had impacted its sales. The students were tasked with investigating the necessary actions to change public perception of the company. They analyzed the situation and proposed a new marketing strategy tailored to rebuilding the company’s image and regaining customer trust."

Files available for download
File type icon Filename File size File upload date
Marketing Management - 2025.pdf Pdf, 355.7 kB. 355.7 kB 2025-01-15 14.35
Marketing Mangement Kursplan - VT2025.pdf Pdf, 122.3 kB. 122.3 kB 2025-01-20 10.47