Brian McCauley
Assistant Professor
MMTC - Media, Management and Transformation Centre
, Jönköping International Business School
Assistant Professor
Business Administration
Business Administration
, Jönköping International Business School
PhD in Business Administration
Contact

Article
Koch, N., Pongratz, S., McCauley, B., Achtenhagen, L.
(2020).
‘Smashing it’: How user entrepreneurs drive innovation in esports communities International Journal of Esports, 1(1).
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Nguyen, T., McDonald, M., Nguyen, T., McCauley, B.
(2020).
Gender relations and social media: a grounded theory inquiry of young Vietnamese women’s self-presentations on Facebook Gender, Technology and Development, 24(2), 174-193.
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McCauley, B., Nguyen, T., McDonald, M., Wearing, S.
(2020).
Digital gaming culture in Vietnam: an exploratory study Leisure Studies, 39(3), 372-386.
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McCauley, B., Tierney, K., Tokbaeva, D.
(2020).
Shaping a regional offline eSports market: Understanding how Jönköping, the ‘City of DreamHack’, takes URL to IRL JMM - The International Journal on Media Management, 22(1), 30-48.
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McCauley, B., Kopanidis, F., Farrelly, F., Greuter, S.
(2018).
Always on: Understanding the intrinsic motivations for playing games on smartphones and the effect of user characteristics , 11(18), 1-20.
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McCauley, B., Merola, G., Gumbley, S.
(2017).
Play on demand: Why do players play the mobile games they do International Journal of E-Business Research, 13(4), 37-54.
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McCauley, B., Gumbley, S., Merola, G., McDonald, M., Do, T.
(2016).
Facebook in Vietnam: Uses, gratifications & narcissism Open Journal of Social Sciences, 4(11), 69-79.
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Book chapter
Macey, J., McCauley, B.
(2021).
Mind games.
In:
G. A. Duarte & J. M. Battin
(Ed.),
Reading "Black Mirror":
Insights into technology and the post-media condition
(pp. 69 -86).
Bielefeld: Transcript Verlag
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Macey, J., McCauley, B.
(2021).
Mind games: Playtest as an allegory for liquid modernity.
In:
Duarte G. A. & Battin J. M.
(Ed.),
Reading «Black Mirror«: Insights into Technology and the Post-Media Condition
(pp. 69 -85).
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McCauley, B., Nguyen, N., McDonald, M.
(2016).
Understanding the motivations of Vietnamese millennial mobile gamers: A pilot study.
In:
Handbook on Emerging Trends in Business, Economics and Management
(pp. 1 -8).
Punjab, Pakistan: Academic Research Publishing Group
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McCauley, B., Kopanidis, F., Farrelly, F.
(2016).
Towards an understanding of the motivations to play games on smartphones.
In:
C. Campbell & J. Ma
(Ed.),
Looking forward, looking back:
Drawing on the past to shape the future of marketing: Proceedings of the 2013 World Marketing Congress
(pp. 273 -275).
Cham: Springer
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Conference paper
Cestino-Castilla, J., Macey, J., McCauley, B.
(2021).
Aiming for validity: The experience of conflicts in legitimacy judgments in esports actors and new grassroots activism.
5th International GamiFIN Conference, GamiFIN 2021, Levi, Finland, April 7-9, 2021.
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Rumble, R., Steigenberger, N., Caccamo, M., McCauley, B.
(2020).
The networking paradox in early-stage entrepreneurship and how introvert entrepreneurs navigate it in networking events: A study in the indie games industry.
Gaming & Esports Summit 2020.
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Berndt, A., McCauley, B., Helmefalk, M.
(2020).
Consumer Engagement in the Modern LANscape.
Gaming & Esports Summit 2020.
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Mundorf, J., Picone, B., Davidsson, G., McCauley, B.
(2020).
Gymification – Inducing intrinsic motivation through a gamified gym application.
Gaming & Esports Summit 2020.
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McCauley, B., Tierney, K., Holmströmm, M., Andersson, K.
(2019).
Understanding co-creation of value in LAN parties.
ANZMAC 2019, 2nd - 4th December 2019, Wellington, New Zealand.
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McCauley, B., Thong, L., Nkhoma, M.
(2017).
Developing a mobile game with social impact.
Melbourne:
RMIT University, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017, "Marketing for Impact", Melbourne, Australia, December 4-6.
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McCauley, B., Thong, L., Nkhoma, M., Nguyen, N.
(2017).
Vietnam Run: An alternative approach to mobile learning.
Santa Rosa, CA:
Informing Science Institute, InSITE 2017: Informing Science + IT Education Conferences: Jul 31 - Aug 5 2017, Ho Chi Minh (Saigon), Vietnam.
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