Dinara Tokbaeva

Assistant Professor Business Administration
Business Administration , Jönköping International Business School
Doctor of Philosophy

Dinara Tokbaeva is an Assistant Professor at Jönköping International Business School, Jönköping University. She is affiliated with two centres: Media, Management and Transformation Centre (MMTC) and Centre for Family Entrepreneurship and Ownership (CeFEO). Dinara earned her PhD and MA in Media Management from the University of Westminster. Dinara was a Research Associate at Bayes (formerly Cass) Business School working on the externally funded project related to the digitalization of businesses. She also took part in organising the European Media Management Association conference (emma) hosted by JIBS in 2021 together with colleagues from Jönköping. Dinara’s research interests focus on management and leadership of creative organisations, change management and innovation. She teaches courses and supervises student theses within her research areas. 


Tokbaeva, D., Achtenhagen, L. (2023). Career resilience of female professionals in the male-dominated IT industry in Sweden: Toward a process perspective Gender, Work and Organization, 30(1), 223-262. More information
Tokbaeva, D. (2021). The Rise and Fading Away of Charisma. Leadership Transition and Managerial Ethics in the Post-Soviet Media Holdings Journal of Business Ethics, 174, 847-860. More information
Tokbaeva, D. (2020). Female founders in post-socialist contexts: A case study of female founders and owners of media businesses in Kyrgyzstan Journal of East European Management Studies, Special Issue, 172-183. More information
McCauley, B., Tierney, K., Tokbaeva, D. (2020). Shaping a regional offline eSports market: Understanding how Jönköping, the ‘City of DreamHack’, takes URL to IRL JMM - The International Journal on Media Management, 22(1), 30-48. More information
Tokbaeva, D. (2019). Media entrepreneurs and market dynamics , 1(1), 40-56. More information
Tokbaeva, D. (2018). How Culture is Financed in World’s Cities: A comparative analysis of public funding, private giving and new funding models in 15 cities from Los Angeles to Shanghai , 2(2), 118-121. More information
Tokbaeva, D. (2017). Understanding Creative Clusters: The Interplay between Organisational Management and Urban Studies , 1(1), 118-123. More information
Tokbaeva, D. (2016). The Challenges of Media Management Research Westminster Papers in Communication and Culture, 11(1), 124-127. More information
Tokbaeva, D. (2016). When Media and Management Collide: An Interview with Lucy Küng, July 2016 Westminster Papers in Communication and Culture, 11(1), 26-30. More information

Doctoral thesis

Tokbaeva, D. (2017). Charismatic leadership of media businesses: a case study of leaders of two media businesses in the post-Soviet states of Russia and Kyrgyzstan (1991-2016) (Doctoral thesis, London, United Kingdom: University of Westminster). More information

Book chapter

Tokbaeva, D., Horst, S., de la Hera, T. (2022). eSports as a Digital Media Business: A Conceptual Review and Analytical Assessment of the eSports Industry. In: Niko Alm, Paul Clemens Murschetz, Franzisca Weder, & Mike Friedrichsen (Ed.), Die digitale Transformation der Medien: Leitmedien im Wandel (pp. 403 -427). Wiesbaden: Springer Gabler More information
Tokbaeva, D. (2022). Charisma and charismatic leadership in organizations. In: Mary Godwyn (Ed.), Research handbook on the sociology of organizations (pp. 311 -328). Cheltenham, UK: Edward Elgar Publishing More information
Tokbaeva, D. (2019). Media Entrepreneurship. In: Debra L. Merskin (Ed.), The SAGE International Encyclopedia of Mass Media and Society (pp. 1060-1061 -). Thousand Oaks, CA: Sage Publications More information
Tokbaeva, D. (2018). Impact of Leaders’ Characteristics on Competitiveness of Firms: Applying Weber’s Charismatic Authority Theory to Leaders of Post-Soviet Media Businesses. In: D. Khajeheian, M. Friedrichsen, & W. Mödinger (Ed.), Competitiveness in Emerging Markets: Market Dynamics in the Age of Disruptive Technologies (pp. 145 -171). Cham: Springer More information

Conference paper

Kolo, C., Tokbaeva, D. (2022). A Transforming Company and a Transforming Leader: Leadership and Cultural Transformation of a Traditional News Publisher into a Digital Media Asset Holder. International Media Management Academic Association (IMMAA) Conference, October 20-22, 2022, Faculdade de Letras da Universidade do Porto, Porto, Portugal. More information
Tokbaeva, D. (2019). Interviewing Media Executives: On Gatekeepers and Building Trust. Cambridge, UK British Association for Slavonic and East European Studies (BASEES), 12-14 April 2019, Cambridge, UK. More information
Tokbaeva, D., Achtenhagen, L. (2019). Per aspera ad astra: Career progression challenges of women in IT and digital media. Annual Conference of the European Media Management Association (EMMA), 5-7 June 2019, Limassol, Cyprus. More information
Tokbaeva, D. (2019). An eSports manager as a charismatic authority: The impact of leadership style on team dynamics and competitiveness. Annual Conference of the European Media Management Association (EMMA), "Media Management and Actionable Knowledge: The Relationship between Theory and Practice", Cyprus University of Technology, 5-7 June 2019, Limassol, Cyprus. More information