Strategic Marketing - Leading and Adapting in a Fast-Changing World, 5 ECTS

Prepares professionals to lead and adapt marketing strategies in a rapidly changing world by combining theory with practice. The course emphasizes digitalization, consumer trends, leadership, and organizational change, using real case studies and industry insights to build strategic thinking and decision-making skills

event Start date: 24/Nov/2025

place Location: Online

rotate_right Application period: 6th October 2025

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Overview

What is Strategic Marketing – Leading and Adapting in a Fast-Changing World ?

The course provides professionals with the skills needed to successfully manage marketing in today’s rapidly changing global context. It addresses digitalization, emerging consumer trends, and organizational transformation, with a strong focus on how marketers can combine strategic thinking with practical tools. Through interactive lectures, group discussions, and real-world case studies, participants practice analyzing complex situations, making informed decisions, and leading initiatives that generate both business and societal value.

What's the target group?

The course is aimed at professionals with a bachelor’s degree and at least three years of work experience who wish to strengthen their ability to work strategically with marketing and leadership. It is particularly suitable for those with backgrounds in business development, communication, or marketing who are looking to take the next step in their careers by developing a more long-term and analytical perspective. The course is also relevant for managers and project leaders who need to adapt strategies to changing external conditions and lead organizations through digitalization, globalization, and shifting consumer behaviors.

Facts

The education is conducted at: Jönköping International Business School

verified_user Requirements: To be eligible for the course, applicants must hold a Bachelor’s degree (equivalent to at least 180 ECTS credits from an accredited university) and have a minimum of three years of relevant professional work experience. Proof of English proficiency is also required.

local_library Place of study: Distance/Online

rotate_right Rate of study: 100% (full-time)

clear_all Level: Master

data_usage Credits: 5 credits

data_usage Fees: Tuition fees do NOT apply for EU/EEA citizens. Non EU/EEA citizens are requested to pay a fee of 15000 SEK to take the course.

language Language: English

access_time Length: 24/Nov/2025 - 21/Dec/2025

Syllabus: Syllabus (.html)
Syllabus (.pdf)