Business Digitalization 7,5 Credits
Course ContentsThe course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers digital business platforms. Furthermore, socio-technical issues and business opportunities created by digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.
Connection to Research and Practice
This is a theoretically as well as practically oriented course in business digitalization connecting to the JIBS focus area renewal. The theory is being exemplified through its application on real life cases. The course introduces students to emergent concepts in business digitalization from the three disciplines of information systems, digital marketing and law. By developing a digital solution, based on models and theoretical concepts from the three disciplines, the students have the opportunity to apply their knowledge and abilities in practice also.
PrerequisitesGeneral entry requirements and 30 credits in Business Administration (or the equivalent)
Level of Education: Undergraduate
Course code/Ladok code: JBDK18
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterAutumn 2023: Oct 30 - Jan 14
Rate of Study50%
Course coordinatorImran Ilyas
Tuition fees do NOT apply for EU/EEA citizens or exchange students12500kr