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Business Digitalization 7,5 Credits

Course Contents

The course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers infrastructure, website design, and electronic payments. Furthermore, socio-technical issues brought by business digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.

Prerequisites

General entry requirements and 30 credits in Business Administration (or the equivalent)

Level of Education: Undergraduate
Course code/Ladok code: JBDK18
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2020: Oct 26 - Jan 17
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Andrea Resmini
Course coordinator
Andrea Resmini
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J0099

Content updated 2019-12-19

Content updated 2015-06-24