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Business Digitalization 7,5 Credits

Course Contents

The course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers digital business platforms. Furthermore, socio-technical issues and business opportunities created by digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.


Connection to Research and Practice

This is a theoretically as well as practically oriented course in business digitalization connecting to the JIBS focus area renewal. The theory is being exemplified through its application on real life cases. The course introduces students to emergent concepts in business digitalization from the three disciplines of information systems, digital marketing and law. By developing a digital solution, based on models and theoretical concepts from the three disciplines, the students have the opportunity to apply their knowledge and abilities in practice also.

Prerequisites

General entry requirements and 30 credits in Business Administration (or the equivalent)

Level of Education: Undergraduate
Course code/Ladok code: JBDK18
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2022: Oct 31 - Jan 15
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Daniela Mihailescu
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J2087
Last modified 2022-06-02 07:14:52