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Consumer Behavior 7,5 Credits

Course Contents

The Consumer Behaviour course will start by introducing and developing the major streams of research within the field. The course will examine key perspectives in each of these streams. Throughout this course, consumer behaviour concepts, models, theories and tools will be used to gain a deeper understanding of consumers behaviour. Furthermore, specific analytic tools and research methods in the field will be introduced and applied to various consumer contexts.

Connection to Research and Practice
The course requires the student to carry out research into how theoretical themes in consumer behaviour manifest in specific behaviours. The course covers the renewal of markets and the changes that are evident in consumer behaviour. The course includes conducting research among consumer to understand these changes.

Prerequisites

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university)

Level of Education: Master
Course code/Ladok code: JCBR27
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2021: Aug 23 - Oct 31
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Adele Berndt
Examiner
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J1096
Last modified 2021-08-12 10:39:42