Consumer Behavior 7,5 Credits
Course ContentsThe Consumer Behaviour course will start by introducing and developing the major streams of research within the field. The course will examine key perspectives in each of these streams. Throughout this course, consumer behaviour concepts, models, theories and tools will be used to gain a deeper understanding of consumers behaviour. Furthermore, specific analytic tools and research methods in the field will be introduced and applied to various consumer contexts.
Connection to Research and Practice
The course requires the student to carry out research into how theoretical themes in consumer behaviour manifest in specific behaviours. The course covers the renewal of markets and the changes that are evident in consumer behaviour. The course includes conducting research among consumer to understand these changes.
PrerequisitesBachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university) (or the equivalent).
Level of Education: Master
Course code/Ladok code: JCBR27
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterAutumn 2023: Aug 21 - Oct 29
Rate of Study50%
Course coordinatorGonzalo Luna Cortes
ExaminerGonzalo Luna Cortes
Tuition fees do NOT apply for EU/EEA citizens or exchange students15000kr