Contemporary Issues in International Marketing 7,5 Credits
Course ContentsWith the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers. Some of the topics that will be included in the course include Marketing Ethics, Green Marketing, User-generated content, Internal Marketing and Marketing Metrics.
PrerequisitesBachelor’s degree in Business Administration (or the equivalent).
Level of Education: Master
Course code/Ladok code: JCIR25
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterSpring 2023: Mar 27 - Jun 04
Rate of Study50%
Course coordinatorUlf Aagerup
Tuition fees do NOT apply for EU/EEA citizens or exchange students15000kr