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Contemporary Issues in International Marketing 7,5 Credits

Course Contents

With the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers. Some of the topics that will be included in the course include Marketing Ethics, Green Marketing, User-generated content, Internal Marketing and Marketing Metrics.

Prerequisites

Bachelor’s degree in Business Administration

Level of Education: Master
Course code/Ladok code: JCIR25
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2022: Mar 28 - Jun 05
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Ulf Aagerup
Course coordinator
Ulf Aagerup
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J2010
Last modified 2021-12-01 13:48:20