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Customer-Centric Marketing in New Ventures 7,5 Credits

Course Contents

Customer-centric marketing is a requirement in the current marketplace, especially for start-ups and small firms that do not have many resources. The course combines entrepreneurial and marketing logics, that is to offer students content anchored in the idea of creating a value proposition that matches the selected customer segment of start-ups and new firms. The content of the course is centered around four main aspects: 1) the nexus of value proposition and customer segment, 2) understanding consumers and 3) novel marketing tools and techniques suitable for start-ups and small firms, and 4) launching an entrepreneurial venture.

Prerequisites

General entry requirements and English B, Mathematics C and Civics A and required grade Passed or international equivalent.

Level of Education: Undergraduate
Course code/Ladok code: JCMG10
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2020: Aug 17 - Oct 25
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Course coordinator
Joaquín Cestino Castilla
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J0123

Content updated 2019-12-19

Content updated 2015-06-24