Customer-Centric Marketing in New Ventures 7,5 Credits
Course Contents
Customer-centric marketing is a requirement in the current marketplace, especially for start-ups and small firms that do not have many resources. The course combines entrepreneurial and marketing logics, that is to offer students content anchored in the idea of creating a value proposition that matches the selected customer segment of start-ups and new firms. The content of the course is centered around four main aspects: 1) the nexus of value proposition and customer segment, 2) understanding consumers and 3) novel marketing tools and techniques suitable for start-ups and small firms, and 4) launching an entrepreneurial venture.Prerequisites
General entry requirements and English B, Mathematics C and Civics A and required grade Passed or international equivalent.Level of Education: Undergraduate
Course code/Ladok code: JCMG10
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of course
Program
Study type
Campus
Semester
Autumn
2021:
Aug 23
-
Oct 31
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Joaquín Cestino Castilla
Course coordinator
Joaquín Cestino Castilla
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Application code
HJ-J1099