Customer-Centric Marketing in New Ventures 7,5 Credits
Course ContentsCustomer-centric marketing is a requirement in the current marketplace, especially for start-ups and small firms that do not have many resources. The course combines entrepreneurial and marketing logics, that is to offer students content anchored in the idea of creating a value proposition that matches the selected customer segment of start-ups and new firms. The content of the course is centered around four main aspects: 1) the nexus of value proposition and customer segment, 2) understanding consumers and 3) novel marketing tools and techniques suitable for start-ups and small firms, and 4) launching an entrepreneurial venture.
PrerequisitesGeneral entry requirements and English B, Mathematics C and Civics A and required grade Passed or international equivalent.
Level of Education: Undergraduate
Course code/Ladok code: JCMG10
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterAutumn 2021: Aug 23 - Oct 31
Rate of Study50%
ExaminerJoaquín Cestino Castilla
Course coordinatorJoaquín Cestino Castilla
Tuition fees do NOT apply for EU/EEA citizens or exchange students12500kr