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Digital Marketing 7,5 Credits

Course Contents

Today’s consumers are more connected, more active and impatient. They interact with products and brands in new ways. Hence, a company’s marketing efforts need to keep up with the pace of digital development. This course outlines how marketing is changing because of digital technologies and discusses how theories and practices need to be adapted to meet consumers’ expectations. Participants learn about the strategies, tools and techniques to effectively leverage technology for marketing purposes. Topics include:

  • Digital marketing strategy
  • Online consumer behavior
  • Designing digital relationships
  • Social media marketing
  • Analytics and metrics

Prerequisites

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university), including Understanding Digital Business 7.5 credits (or the equivalent).

Level of Education: Master
Course code/Ladok code: JDMS27
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2021: Mar 29 - Jun 06
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Course coordinator
Sambit Lenka
Examiner
Sambit Lenka
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J1019

Content updated 2019-12-19

Content updated 2015-06-24