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Entrepreneuring 15 Credits

Course Contents

This course is designed to familiarise and train students in the practice of entrepreneurship. It is divided into three modules.

Module 1, Person & Process, develops students understanding of different aspects and contexts of entrepreneurship as a basis for crafting their ‘entrepreneurial selves’ anchored within the framework provided by the Sustainable Development Goals of Agenda 2030. This is done through learning that is based on practical experimentation and critical reflection. Entrepreneurship is a process, and therefore the course focuses on ‘entrepreneuring’ as the practices framing entrepreneurial activities.

Module 2, Creating a New Venture, builds upon module 1 and familiarises students with theory and skills pertinent to new venture creation in practice. Students will become familiar with the application of entrepreneurial tools in order to assess and develop their entrepreneurial ideas.

Module 3, Starting an Entrepreneurial Project, gives students the opportunity to practically apply these learnings in the creation of the students' own venture. Students receiving coaching and support throughout this module to aid the development of their entrepreneurial selves. By exposing students to a unique learning environment, this course will challenge students to confront typical issues faced by today’s entrepreneurs. Students will be challenged to create a venture as a practical, hands-on learning experience, which is complemented with academic reflection. This course will also expose the students to analytical and lateral thinking, behavioural flexibility, decision-making, leadership, team building, oral and written communication, personal selling, stress management and acceptance of uncertainty, which are all important elements for developing entrepreneurial selves.

The course provides students the opportunity to further develop their entrepreneurial selves through reflective experimentation. Focus is put on practical activities related to developing new venture ideas, while critically reflecting about these activities relate to relevant theoretical insights. Areas covered are:
  • assessing the feasibility of venture ideas
  • developing new venture ideas towards launch
  • testing hypotheses about the venture idea and iterating the idea based on the results
  • legal forms of ventures
  • new venture marketing

Connection to research and practice
This course benefits from JIBS’ excellence in research on the entrepreneurial process and context and combines this with insights gained at its Media, Management and Transformation Centre (MMTC) in relation to sustainability and the need for sustainable entrepreneuring. The course is conducted in tight collaboration with Science Park Jönköping and makes use of different practical state-of-the-art tools for generating, developing, and pitching venture ideas.
With its focus on entrepreneurship, this course is tightly connected to JIBS’ core research area of entrepreneurship. Several of its entrepreneurship faculty are involved in delivering this course, ensuring its anchoring in state-of-the-art research on entrepreneurship and entrepreneurship education. The course is practically oriented not only in that it focuses on students’ work on their own venture ideas, but it also involves several guest lecturers from practice. The final pitches are evaluated by a jury comprising JIBS teachers as well as representatives from Science Park and ALMI, with seed funding awarded to the most promising venture ideas.


Bachelor's degree in Business Administration (or the equivalent), (i.e. the equivalent of 180 ECTS credits at an accredited university).

Level of Education: Master
Course code/Ladok code: JEPR23
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Study type
Autumn 2023: Aug 21 - Jan 14
Rate of Study
Course coordinator
Thomas Cyron
Thomas Cyron
Tuition fees do NOT apply for EU/EEA citizens or exchange students
Application code
Last modified 2023-06-20 07:35:04