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International Marketing Law and Consumer Protection 7,5 Credits

Course Contents

Marketing Law regulates companies’ behaviour on the market. Marketing law embraces general rules concerning establishment of companies, marketing and competition, as well as consumer protection and concerns both private law and public law. Other areas of interest are contract law, tort law and intellectual property law (such as branding and trade marks).

Two major areas form the core of marketing law: marketing practices law and competition law. Marketing law, competition law and consumer protection are areas of high priorities for the EU and has been held as a vital part of the European Union's integration efforts. Secondary legislation from the EU focus on consumer protection based on different marketing methods (misleading advertisement, comparative advertising, distance agreements, electronic commerce, etc.) are important to know about when acting on the European market.

Connection to Research and Practice

The course aims to provide students with a foundation on how to successfully bring a new product or service to market following all the relevant legal rules. The practical connections brought into the course are the study and analysis of successful business models as well as cases in which failure to comply with legal standards has led to the failure of potentially successful products or services. In order to do so, the course connects to contemporary litratures in the focus areas and through a series of practical case studies and legislative reports. The course also connects to a range of JIBS’ focus areas and guiding principles including Ethics and responsible marketing, Internationalization, Marketing Innovation.


General entrance requirements and English B, Mathematics C and Civics A and required grade Passed (or the equivalent). Exemption from the requirement of having Swedish course B is given.

Level of Education: Undergraduate
Course code/Ladok code: JIMG14
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Study type
Spring 2023: Jan 16 - Mar 26
Rate of Study
Course coordinator
Yuliya Khvatsik
Yuliya Khvatsik
Tuition fees do NOT apply for EU/EEA citizens or exchange students
Application code
Last modified 2023-03-16 12:43:10