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Marketing Communications in a Digital World 7,5 Credits

Course Contents

In a time when consumers are more connected, more active and more impatient, they also interact with product and service brands in new ways. This places new demands on how firms talk with their customers. The course ‘Marketing communications in a digital world´ is about how to communicate offerings to your target groups. The purpose is to provide you as future marketing managers, brand managers, consultants, communication specialists or other, with strategies, tools and techniques to effectively do that, while keeping your brand in mind. The course introduces you to key concepts and terminology in more traditional advertising management and media selection, as well as novel approaches to marketing communication in digital and social media.

Connection to Research and Practice
The course is based on relevant research connected to marketing communication. Contemporary and important research articles as well as text books form the main component of the literature in the course. The book serves as a basic reference guide while the various articles serve to deepen the knowledge of students on each topic in the course. Lectures as well as discussions in the classroom are mostly supported by presenting cases and examples from practice. Additionally in the group based project work, students work on live cases in which they apply the theoretical principles learnt in the classroom in a real world scenario.

Prerequisites

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Level of Education: Master
Course code/Ladok code: JMCR22
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2022: Oct 31 - Jan 15
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Ulf Aagerup
Course coordinator
Ulf Aagerup
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J2152
Last modified 2022-06-02 07:12:17