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Understanding Digital Business 7,5 Credits

Course Contents

In the face of societal digitalization, firms face new types of pressures impacting their strategies, business models, organization and marketing. Based on interaction with practitioners representing different business areas, cases, and in-class discussions, the course will expand students’ knowledge about current digital business challenges. It will further stimulate critical and creative thinking about how to identify opportunities and how these can be leveraged in new and existing firms for entrepreneurship and business renewal.

Prerequisites

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university).

Level of Education: Master
Course code/Ladok code: JUDR26
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2020: Aug 17 - Oct 25
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Ryan Rumble
Course coordinator
Ryan Rumble
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J0148

Content updated 2019-12-19

Content updated 2015-06-24