Understanding Digital Business 7,5 Credits
Course ContentsIn the face of societal digitalization, firms face new types of pressures impacting their strategies, business models, organization, and marketing. Based on interaction with practitioners representing different business areas, cases, and in-class discussions, the course will expand students' knowledge about current digital business challenges. It will further stimulate critical and creative thinking about how to identify opportunities and how these can be leveraged in new and existing firms for entrepreneurship and business renewal.
Connection to research and practice
The course utilizes core theoretical concepts and models from the fields of digital business, digital transformation, and digital ethics. These include findings and insights developed by the Digitalisation team at the Media, Management, and Transformation Centre (MMTC) here at JIBSs. In addition, real world case studies are used to develop students' skills in applying these concepts to identifty and respond to practical problems and opportunities facing contemporary digital businesses.
PrerequisitesBachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university).
Level of Education: Master
Course code/Ladok code: JUDR26
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterAutumn 2023: Aug 21 - Oct 29
Rate of Study50%
Course coordinatorRyan Rumble
Tuition fees do NOT apply for EU/EEA citizens or exchange students15000kr