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Strategic Brand Management 7,5 Credits

Course Contents

  • Brands, consumption and lifestyle
  • Brand identity, image, equity and extensions
  • Brand management strategies
  • Positioning and design
  • Brand innovation

Prerequisites

General entry requirements and passed courses of at least 45 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish

Level of Education: Undergraduate G1F
Course code/Ladok code: LSBK13
The course is conducted at: School of Education and Communication

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2023: Sep 25 - Oct 29
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Lucia Pizzichini
Examiner
Lucia Pizzichini
Tuition fees do NOT apply for EU/EEA citizens or exchange students
11250kr
Syllabus
HTML  PDF
Application code
HJ-L3257
Last modified 2023-06-08 12:52:46