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Strategic Brand Management 7,5 Credits

Course Contents

  • Brands, consumption and lifestyle
  • Brand identity, image and equity
  • Brand strategy
  • Positioning and design
  • Brand innovation

Prerequisites

General entry requirements and 45 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish

Level of Education: Undergraduate G1F
Course code/Ladok code: LSBK19
The course is conducted at: School of Education and Communication

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2020: Sep 21 - Oct 25
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Course coordinator
pizluc
Examiner
Caroline Teh
Tuition fees do NOT apply for EU/EEA citizens or exchange students
11250kr
Syllabus
HTML  PDF
Application code
HJ-L0166
Last modified 2020-12-04 09:22:26

Content updated 2020-08-25