Varning! Alla funktioner på sidan fungerar inte korrekt utan javascript!

Marketing Management 7,5 Credits

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.

Course Contents

The course introduces the students to the key concepts and models associated with marketing and the marketing process within the organisation. The course not only presents the theoretical aspects of marketing but also its application in practice as it is used by diverse organisations. The course includes a discussion of marketing ethics as well as covering examples of themes in the contemporary marketing discourse.

Connection to Research and Practice

The course requires the student to carry out research into theoretical themes in marketing and applying them to the needs and actions of organizations. The course covers the renewal of markets and the changes that are evident in consumers and markets. The course includes conducting research with companies to understand practical challenges of marketing.

Prerequisites

30 credits in Business Administration or Economics or equivalent.

Level of Education: Undergraduate G1F
Course code/Ladok code: MLBK13
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2022: Mar 28 - Jun 05
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Adele Berndt
Course coordinator
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J2026
Type of course
Single subject
Study type
Campus
Semester
Spring 2022: Mar 28 - Jun 05
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
10
Examiner
Adele Berndt
Course coordinator
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-24196
Last modified 2021-12-01 13:48:05