Service Management and Marketing 7,5 Credits
Course ContentsThe course is a C-level course building on general theories in marketing and management, which are further applied in a service context. The students are invited to the field essentially through classical models and concepts of Service Management and Marketing. The focus of the course is on services in different contexts and not on the 'pure' service sector. The different contexts emphasized are for example: services in the business-to-business sector, in knowledge intensive firms, and in traditional service firms.
Prerequisites60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and management courses.
Level of Education: Undergraduate G2F
Course code/Ladok code: MLFN13
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterAutumn 2020: Oct 26 - Jan 17
Rate of Study50%
Tuition fees do NOT apply for EU/EEA citizens or exchange students12500kr