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Business to Business Marketing 7,5 Credits

Course Contents

The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.
The course will cover the following aspects:
• Principles of business to business marketing
• Interaction and network approach
• Customer value
• The importance of technology and R&D
• Supplier, producer, and customer interaction
• Supplier markets and supply management
• Organisational buying behaviour
• Integration with other functions of the firm
• International and ethical aspects
• Quality- and Environmental aspects of business to business marketing

Prerequisites

60 credits in Business Administration or Economics or equivalent

Level of Education: Undergraduate G2F
Course code/Ladok code: MLGN13
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2020: Aug 17 - Oct 25
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Johan Larsson
Course coordinator
Johan Larsson
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J0152
Last modified 2020-06-02 14:10:58

Content updated 2020-08-25