Business to Business Marketing 7,5 Credits
Course Contents
The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.The course will cover the following aspects:
• Principles of business to business marketing
• Interaction and network approach
• Customer value
• The importance of technology and R&D
• Supplier, producer, and customer interaction
• Supplier markets and supply management
• Organisational buying behaviour
• Integration with other functions of the firm
• International and ethical aspects
• Quality- and Environmental aspects of business to business marketing
Prerequisites
60 credits in Business Administration or Economics or equivalentLevel of Education: Undergraduate G2F
Course code/Ladok code: MLGN13
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of course
Program
Study type
Campus
Semester
Autumn
2021:
Aug 23
-
Oct 31
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Johan Larsson
Course coordinator
Johan Larsson
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Application code
HJ-J1139