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Marketing Research 7,5 Credits

Course Contents

The ability to take appropriate actions is based on the information upon which it is based, which applies to the marketing task. In an increasingly digitised world, the overall aim is to deepen the student’s knowledge and skills in marketing research. Topics covered reflect the use of existing qualitative and quantitative as well as digital-based methods. The course also prepares the student for thesis writing in marketing.

Connection to Research and Practice
The course requires the student to carry out research into theoretical themes in marketing and applying them to the needs and actions of organizations. The course covers the renewal of markets and the changes that are evident in consumers and markets. The course includes conducting research with companies to understand practical challenges of marketing.

Prerequisites

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Level of Education: Master A1N
Course code/Ladok code: MLTR23
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2021: Nov 01 - Jan 16
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Adele Berndt
Course coordinator
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J1141
Last modified 2021-08-12 13:47:39