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Digital Marketing and Social Media 7,5 Credits

Course Contents

The course comprises basic theories within marketing and marketing communication with a focus on the internet, search engines and social media.


The course includes the following parts:
- Pilot and marketing studies
- Sales- and marketing processes for social media
- Always-on and agility in digital marketing communication
- Customer journey marketing
- Current social platforms
- Advertising on social media and digital platforms
- Programmatic marketing
- Big Data and the use of algorithms in digital marketing
- Statistics and analytics
- Content marketing
- Viral spread
- Search engine optimization
- Laws and ethical guidelines for marketing communication on the internet

Prerequisites

General entry requirements and completion of the course Marketing Communication, 7,5 credits.

Level of Education: Undergraduate G1F
Course code/Ladok code: TDMK19
The course is conducted at: School of Engineering

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2019: Aug 19 - Oct 20
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Examiner
Martin Lindh
Course coordinator
Martin Lindh
Tuition fees do NOT apply for EU/EEA citizens or exchange students
16253kr
Application code
HJ-T9368

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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