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Sustainable Business Relationships 7,5 Credits

Course Contents

The course provides in-depth knowledge and skills in business relationships.

The course includes the following elements:
- Basic marketing concepts including customer value
- Benefit of relationships, networks and strategies in industrial marketing
- Similarities and differences between consumer marketing and industrial marketing
- Elements and implementation of a market analysis including alternative methods for collecting market information
- Interaction between suppliers, producers and customers and its importance for business relationships
- Sustainability, ethical and legal aspects of business relationships

Prerequisites

General entry requirements and completed courses 120 credits in first cycle, corresponding to at least 60 credits within the major subject Industrial Engineering and Management

Level of Education: Undergraduate
Course code/Ladok code: THAN19
The course is conducted at: School of Engineering

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2021: Jan 18 - Mar 28
Rate of Study
100%
Language
English
Location
Jönköping
Time
https://kursinfo.hj.se/Courses/editCourseEvent.aspx?KtAnmKod=T0008096&KtTermin=20201&tab=1#top
Course coordinator
Sarah Wikner
Examiner
Sarah Wikner
Tuition fees do NOT apply for EU/EEA citizens or exchange students
16253kr
Syllabus
HTML  PDF
Application code
HJ-T1010
Type of course
Program
Study type
Campus
Semester
Spring 2021: Mar 29 - Jun 06
Rate of Study
100%
Language
English
Location
Jönköping
Time
https://kursinfo.hj.se/Courses/editCourseEvent.aspx?KtAnmKod=T0008096&KtTermin=20201&tab=1#top
Course coordinator
Sarah Wikner
Examiner
Sarah Wikner
Tuition fees do NOT apply for EU/EEA citizens or exchange students
16253kr
Syllabus
HTML  PDF
Application code
HJ-T1011
Last modified 2021-01-21 15:03:28

Content updated