Marketing Communication 7,5 Credits

Course Contents

The course comprises basic principles of marketing communication as well as an overview of general marketing concepts. The theoretical knowledge is also practically applied through the design of advertising messages and campaigns tailored to specific target audiences.
The course includes the following parts:
- Basic principles of marketing
- Basic principles of marketing communication and advertising
- Marketing plan
- Brand platform
- Objectives and target audience
- History of advertising
- Copyright and Art Direction in advertising campaigns
- Intellectual property

Prerequisites

General entry requirements and completion of the course Business and Entrepreneurship, 7,5 credits (or the equivalent).

Level of Education: Undergraduate G1F
Course code/Ladok code: TMCK18
The course is conducted at: School of Engineering Last modified 2024-08-08 12:44:22