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Strategic Brand Management 7,5 Credits

Course Contents

  • Brands, consumption and lifestyle
  • Brand identity, image, equity and extensions
  • Brand management strategies
  • Positioning and design
  • Brand innovation

Prerequisites

General entry requirements and passed courses of at least 45 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish

Level of Education: Undergraduate G1F
Course code/Ladok code: LSBK13
The course is conducted at: School of Education and CommunicationLast modified 2023-06-08 12:52:46