Business Digitalization 7.5 credits

The course contents present basic knowledge of business digitalization from the perspectives of information systems and digital marketing. The information systems part of the course covers digital innovations, digital transformation, digital business platforms, big data, and artificial intelligence. Furthermore, socio-technical issues and business opportunities created by digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. **Connection to Research and Practice** This is a theoretically as well as practically oriented course in business digitalization connecting to the JIBS focus area renewal. The theory is being exemplified through its application on real life cases. The course introduces students to emergent concepts in business digitalization from the disciplines of information systems and digital marketing. By developing a digital solution, based on models and theoretical concepts from these disciplines, the students have the opportunity to apply their knowledge and abilities in practice also.