Business to Business Marketing 7.5 credits

The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value. The course will cover the following aspects: • Principles of business to business marketing • Interaction and network approach • Customer value • The importance of technology and R&D • Supplier, producer, and customer interaction • Supplier markets and supply management • Organisational buying behaviour • Integration with other functions of the firm • International and ethical aspects • Quality- and Environmental aspects of business to business marketing