Business to Business Marketing 7.5 credits
Course Contents
The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.
The course will cover the following aspects:
• Principles of business to business marketing
• Interaction and network approach
• Customer value
• The importance of technology and R&D
• Supplier, producer, and customer interaction
• Supplier markets and supply management
• Organisational buying behaviour
• Integration with other functions of the firm
• International and ethical aspects
• Quality- and Environmental aspects of business to business marketing
Prerequisites
60 credits in Business Administration or Economics or equivalent (or the equivalent).
Level of Education: First cycle
Coursecode/Ladok code: MLGN13
The course is conducted at: Jönköping International Business School
| Label | Value |
|---|---|
| Type of course | Programme instance course |
| Study type | Normal teaching |
| Semester | Autumn 2024 |
| Study period |
week 34 - week 43
|
| Rate of study | 50% |
| Language | English |
| Location | Jönköping |
| Time | Day-time |
| Places | 0.0 |
| Tuition fees do NOT apply for EU/EEA citizens or exchange students | 12500 SEK |
| Syllabus (PDF) | |
| Application code | HJ-J4145 |