Digital Marketing and Social Media 7.5 credits

The course comprises fundamental theories within marketing, focusing on the internet, search engines, and social media. It provides a balance of strategic and practical skills to develop a comprehensive understanding of digital marketing and social media. The course includes the following parts: - Digital marketing strategy - Conducting audits from a marketing perspective - Understanding digital sales and marketing processes - Content marketing: strategy, creation, and distribution - Search engine optimization (SEO) and keyword analysis - Social media advertising: platforms, formats, and strategies (covering both paid and organic tactics) - Storytelling techniques for effective marketing communication - Laws and ethical guidelines in digital marketing and social media - Current social media platforms and trends - Analytics and data-driven decision-making: measuring and interpreting metrics - Creating a content calendar and content mapping for strategic planning