Internal Marketing and Communication 7.5 credits

The content reflects the various aspects relevant for marketing and communication and include following: - Macro-marketing and micro-marketing perspective: place, impact and analysis of marketing and communication to organizations and society - Marketing Environmental and strategies, - Market segmentation and Positioning - Proposition and Branding Decisions - Marketing Communications - Digital and Social Media Marketing - Link between the internal and external marketing - Employer Branding and its role in shaping employees’ perceptions and behaviour - with a focus on employee life cycle - Place, role and dynamics of communication in a contemporary world - Effective inter-organization communication in intercultural and contemporary global business environments